About Us


Daisies is a Cleaning and Household Support service specialising in Decluttering and Social Care Deep Cleans. It was launched in September 2017 by Amelia Ebrahim and Zara O’Brien, the companies co owners

Owner Background

Amelia and Zara have a wealth of health and social care and management experience between them. Their respective careers have each been spent working in mental health, supporting the elderly and managing domiciliary and charitable services (some of which they did together)  They joined forces formally, in order to utilise their experiences and skills and put them to good use.

When building Daisies up from just an idea on a piece of paper the most important two factors for each of them was; to firstly create a business that would work for them and their families and secondly it needed to offer something they were passionate about and could contain to ensure quality.


Daisies is an independent company, not part of any wider franchise. Every aspect of Daisies has been carefully researched and considered with the client groups it serves at the forefront of the our minds. Daisies has been designed to be driven not by profit but by successful outcomes for the clients it strives to support and provide a service to. 

Having a friendly business and team spirit is very important to us so we like to mix with the team often and never hesitate to go front line on group One Off Cleans etc. 

Daisies was thrilled to be awarded the East Sussex Women in Business - Women of Courage Award in 2018 in recognition of its ethos, mission and hurdles overcome to be the success that it is today! We look forward to many more accomplishments as a team, and recognise that much of our success is down to the fantastic staff in our employment.

Our Staff Team

Daisies has an ever growing staff team to meet demand. Whilst Amelia and Zara are very hands on in their approach they trust and are supported by Catherine Russell as their Services Manager to oversee the day to day running of the business.

Daisies has high expectations of its staff and the safety of our clients and their properties is our number one priority. Every member of the team is recruited based not just on their ability to meet the person specification for any given role but also their empathy, kindness and morals. Each member of the Daisies team is expected to formally apply for the role, pass interview, undergo referencing and a DBS (Police) check. Once we are satisfied that they are of good character then we begin inducting them into the company. We truly believe in investing in our staff so everyone member of staff undergoes induction training as well as jointly creating a personal development plan in which any specific training needs or career aspirations can be explored and where possible supported. 

       Amelia Ebrahim and Zara O'Brien  - Company Owners.